The Most Popular Celebrity Skincare Routines

12th February 2021 by addpeople

The global market for cosmetic skincare was valued at an estimated $145 billion in 2020, with experts believing this will climb to $185 billion in the next seven years.

Skincare has recently become the latest arena for celebrity ventures, with Rhianna, Alicia Keys and, most recently Pharrell Williams looking to share their unblemished wisdom with the world.

Skincare routines and tutorials are the subject of thousands of videos on Youtube as celebrities, expert dermatologists and influencers from every echelon showcase their rituals.

Whose Routine is the Most Influential?

Though everyone’s been begging for a new album for years, Rihanna is now synonymous with beauty, with the launch of Fenty Beauty in 2017 that lead to her cosmetics empire and the 2020 launch of Fenty Skin.

In the skincare world, everybody knows Barbara Sturm, La Roche-Posay and Cerave, the chosen products to slap on famous faces before bedtime. But who is the most influential celebrity with a skincare routine out there?

We analysed videos from Harper’s Bazaar’s Go To Bed With Me series to see who we’re cleansing and toning with the most at home.

Representation in Beauty Media

This data suggests that people of colour are responsible for many of the most engaging videos in skincare, with 8 out of 10 of the most engaging content coming from celebrities of colour.

The top 3 most engaging videos are also all from Black creatives, highlighting the value of diversity in media and influencing in this space.

We spoke to publicist and business growth consultant Brenda Gabriel about the importance of beauty diversity and the role influencers play in this right now:

Why do you think Black representation in beauty and skincare is important?

Representation in beauty and skincare is important for all races because different races have different needs and are looking for different skincare solutions.

On a personal level, Black women have been left on the beauty shelf for a long time, with makeup and skincare not tailored to our skin. Representation shows us that a brand is taking us and our needs into consideration.

For brands, representation is beneficial because, from a PR perspective, it show inclusivity.

What role do you think influencers play in this representation?

I think influencers play a huge role in representation. Unfortunately, things are lagging behind when it comes to popularity, opportunities and pay for non-white influencers.

Black people buy beauty and skincare products just as much as white people. In fact, it has been said that Black women spend the highest amount of money on beauty yet this is not reflected in the mainstream. Influencers act as a modern-day third-party endorsement and will strongly influence whether or not the audience decides to try a product.

How can brands and the media genuinely represent Black experiences in their content?

I think they could start by showing visually different types of Black people. What tends to happen is that brands use one black person to represent the entire race. Black people, just as other races, have nuance. One may prefer to rock a natural look with Afro, another may like to wear weaves and a lot of makeup. The black experience is no less varied than that of white people. Brands and the media would do well to showcase those experiences mor

The Top 5 Most Watched Videos

1. Rihanna – 981,750 views per month

(3,972,000 views overall)

Using only Fenty skin, Rihanna has a 3-step nightly routine to keep her skin at its best.

Fenty Skin prides itself on being planet friendly and multi-purpose.

Her moisturiser contains SPF that is coral reef friendly and she believes we should be avoiding make up wipes to keep our environmental contributions lower.

Her top tip – hydration.

Whether it’s making sure you drink your guideline daily amount of water or lock in moisture with the products you use, hydrating your skin is the top priority.

View this post on Instagram

2. Somi – 500,000 views per month

(1,500,000 views overall)

Canadian-Dutch-Korean star Somi is the second-most watched video in the series.

The K-Pop performer’s video was released in September last year and has already racked up 1,500,000 views.

Her video is full of Korean skincare tips, including massage points throughout the face that can help depuff your face in the morning.

These massages work by targeting your lymphatic system and helping to drain excess fluid from your skin.

She also uses a range of gadgets, including a ‘neckline slimmer’ and a face roller to massage her skin.

View this post on Instagram

A post shared by 전소미 (@somsomi0309)

3. Hyram – 320,000 views per month

(1,600,000 views overall)

Skinfluencer and Youtube sensation Hyram is the straight-talking star of self-care videos.

His candid, honest reviews of brands from all price points and ingredients have made him a major name in the skincare world in just the past year alone.

Hyram’s night time routine uses 9 products from a variety of different brands, evidencing his lack of brand loyalty and just how much he experiments with the products he uses.

Hyram is a firm believer in looking after your skin as well as dealing with specific issues, recommending use of a product that protects or restores your natural moisture barrier.

He also highlights how a skincare routine is a great opportunity for self care.

View this post on Instagram

A post shared by Hyram (@skincarebyhyram)

4. Nina Dobrev – 239,650 views per month

(4,793,000 views overall)

Nina Dobrev is best known for playing Elena in the Vampire Diaries. However, her skincare routine for Harper’s Bazaar has amassed almost 5m views since it was posted in 2019.

Nina uses a range of top-quality products in her nightly routine, including an LED face mask she wears before bed.

Though many of the products are high-end, she has some great, simple tips anybody could include in their routine.

View this post on Instagram

A post shared by Nina Dobrev (@nina)

5. Kourtney Kardashian – 231,417 views per month

(2,777,000 views overall)

Kourtney’s own routine is filled with a variety of products from her own brand, Poosh, in collaboration with some big names in the industry, such as Hora and Garnier.

She also uses a derma roller to allow the products to penetrate deeper into the skin.

Kourtney believes skincare is an essential practice from an early age and often shares face masks with her children.

She says she recently encouraged her son to start a skincare regimen aged 11.

View this post on Instagram

Methodology

We analysed videos from the Harper’s Bazaar YouTube series ‘Go to Bed With Me’.

To account for periods of time between uploads, we determined the average monthly watches for each video.

To determine the most engaging, we calculated the number of likes in comparison to views for all videos in the series.

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Rank	Celebrity	% Likes	Views	Date Published
1	SAINt JHN	11.00%	50,000	October 2020
2	Alissa Ashley	7.70%	122,000	September 2020
3	Ego Nwodim	7.50%	24,000	December 2020
4	SOMI	7.47%	1,500,000	September 2020
5	Eric Nam	7.27%	1,100,000	March 2020
6	Sonequa Martin-Green	6.78%	59,000	October 2020
7	NIKI	6.67%	165,000	October 2020
8	Phoebe Tonkin	6.14%	293,000	November 2020
9	Harry Shum Jr	5.97%	72,000	December 2020
10	Hyram	5.75%	1,600,000	July 2020
11	Troye Sivan	5.69%	404,000	April 2020
12	DeWanda Wise	5.00%	194,000	August 2019
13	Anok Yai	4.73%	402,000	March 2020
14	Liza Koshy	4.42%	1,200,000	May 2020
15	Michelle Phan	4.15%	2,361,000	March 2019
16	Claudia Sulewski	4.15%	176,000	June 2020
17	Lisa Eldridge	4.12%	267,000	October 2020
18	Madelyn Cline	4.07%	1,400,000	May 2020
19	Laura Harrier	3.64%	77,000	September 2020
20	Kiana Lede	3.41%	41,000	June 2020

Rank	Celebrity	Views Per Month	Date Published	Views Overall
1	Rihanna	981,750	August 2020	3,927,000
2	SOMI	500,000	September 2020	1,500,000
3	Hyram	320,000	July 2020	1,600,000
4	Nina Dobrev	239,650	April 2019	4,793,000
5	Kourtney Kardashian	231,417	December 2019	2,777,000
6	Barbara Palvin	200,571	March 2019	4,212,000
7	Madelyn Cline	200,000	May 2020	1,400,000
8	Jessica Alba	194,000	November 2020	194,000
9	Liza Koshy	171,429	May 2020	1,200,000
10	Camila Mendes	164,833	December 2019	1,978,000
11	Sandra Lee (Dr Pimple Popper)	163,933	September 2019	2,459,000
12	Dove Cameron	157,143	May 2020	1,100,000
13	Phoebe Tonkin	146,500	November 2020	293,000
14	Lisa Eldridge	133,500	October 2020	267,000
15	Eric Nam	122,222	March 2020	1,100,000
16	Michelle Phan	112,429	March 2019	2,361,000
17	Stephanie Shepherd	108,000	October 2019	216,000
18	Ashley Graham	103,938	August 2019	1,663,000
19	Paris Hilton	100,267	September 2019	1,504,000
20	Demi Moore	99,200	September 2019	1,488,000